It seems that while the focus in on the battle between the competing HD DVD and Blu-ray high definition DVD formats, most consumers are still happy with their standard DVDs.

Reports from the groups behind the rival high-definition formats say that as of December 1st there were. 2.7 million Blu-ray devices (including PS3s) in the country, and 750,000 HD-DVD players.  The more telling sign of trouble for HD-DVD may be the fact that Blu-ray discs are outselling them two-to-one currently.

The biggest hurdle facing both formats may not be each other, but the standard definition DVDs so many consumers had built up over the years.  Universal Studios executive vide president of HD strategic marketing, and the co-president of the HD-DVD Promotional Group, Ken Graffeo told CNN Money, ""When we look at competitors, it's really not Blu-ray. It's DVD, people are very happy with their DVDs."

With the introduction of upconverting DVD players that bump standard DVDs to near high definition quality, and only approximately 1/3 of American households have even upgraded their televisions sets to HD so far, this whole "war" may have commenced a bit early.  With only 18-months in the trenches so far, it could still be a long haul until this whole thing is sorted out.

Entry was posted on Saturday, December 29th, 2007 at 12:33 pm under Uncategorized.  Print This Post